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bibi® is a Swiss leader in Baby feeding products. It designs and manufactures products to support both babies and toddlers in their developmental years. Products include soothers, baby bottles, and feeding accessories.

Baby and toddler products

2007 – 2014

Bringing the best baby care products to parents to help strengthen and deepen their loving bond in the UK

bibi® is THE Swiss market leader of baby soothers and feeding equipment in its home market for over 75 years. The most recognised products are the soothers ‘I Love Mama’ and ‘Papa is the best’ or the famous leopard print to keep babies as fashionable as possible.

We approached bibi® to become exclusive distributors in the UK and after a comprehensive business plan but no company founded yet, they trusted our founder Audrey Mizrahi and gave the sole distribution on the territory.

After a few years of hard work, bibi® was sold in scores of pharmacies and the well known chain store Mothercare. The small but mighty team was touring the country to exhibit bibi® at all the Baby Shows.

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About Whitestep

45 Circus Road, Unit 1, London, NW8 9JH, United Kingdom