CARFOLIO - MIFOLD/HIFOLD
Their innovative car seats revolutionised the industry and filled a worrying gap in the car safety marketplace.
2016 – 2022
From unknown to must-have: how our company helped mifold conquer the UK
mifold was an innovative car seat company that has been making waves in the parenting industry since 2016. Despite their groundbreaking design, mifold needed to establish itself in the very competitive UK and Ireland markets with well established players. Our company was approached to represent them as the sole distributors and help them overcome this obstacle.
Carfolio’s vision was to create a child car safety seat so compact and portable that children could keep one with them all the time and be safe, no matter whose car they were in: school friends journeys, taxi journeys, holidays, 3 in a row, etc.
In 2020, the Carfolio team launched a second revolutionary product – hifold, the fit-and-fold booster that grows with the child. hifold offered the added support, comfort and protection that parents were looking for in a high-back booster car seat.
By understanding the brand’s challenges and working closely with our portfolio of key retailers, we developed a strategy to educate the audience about the unique benefits of Carfolio’s car seats design. Our efforts led to increased brand awareness, website traffic, social media engagement, and sales figures, making it a must-have brand in the UK and Ireland.