Innovative thus simple products designed to bridged a gap in the world market for baby products. Their goal was to simplify parents’ lives. Products included carriers, booster seats, bathtime products and toys.
2010 – 2016
Launching a range of simple products that never compromise on quality
Albert Einstein once said that “Everything should be made as simple as possible, but not simpler.” Simply Good definitely stands for this.
Whitestep worked closely with Simply Good to create a strategy to bring the Israeli brand and launch it successfully into the UK. Through a network of UK retailers and scores of Baby Shows, Simply Good sold well until 2014, when the partnership ended.