Like most people with creative and techie aptitudes, I chose to get into marketing and don’t regret it for a moment. For more than ten years I have had a passion for marketing and a constant eagerness to learn and grow within and beyond my role.
My journey at Whitestep started in 2016 looking after all things marketing from creating marketing strategies, social media and digital campaigns, advertising and creative projects to managing the marketing budgets and the design of promotional materials and websites.
My role now involves leading a small but busy marketing team building both B2B and B2C marketing strategies and keeping my eye on absolutely everything! It is a constant adventure, but I like the variety, the challenge, and the people I work with—we all support each other and work together to come up with creative ideas and then make them a reality.
Since joining the Whitestep team I have worked closely on co-marketing campaigns with major retailers such as John Lewis, Mamas & Papas, JoJo Maman Bébé, Harrods, and many more and helped build the UK presence for innovative brands like BABYZEN, mifold, Citron, and Morphée making sure they are correctly heard, seen, and understood.
When I'm not busy with marketing, I enjoy spending time with my partner watching movies or venturing out to discover new cities, charming villages, and historic castles.