My journey at Whitestep began in 2007 when I, a busy mother of three boys at that time, saw an opportunity to introduce the innovative Swiss brand bibi® baby soothers to the UK market. From there, I built a distribution company that focused on bringing new and innovative products for young children to fill a gap. At Whitestep, we don’t just put products on shelves; we build brands!
As we grew, we expanded our portfolio to include lifestyle brands that could be enjoyed by the whole family. We worked with brands such as BABYZEN, mifold, Simply Good, and A Really Cool World… I am particularly proud to have grown BABYZEN into the most recognisable stroller brand amongst British globetrotters.